2018 is just around the corner, but it doesn’t mean that we should immediately forget about the current year just yet. 2017 is still very much alive, especially when we’re talking about SEO. In this day and age, you might be fooled into thinking that links are no longer important. However, don’t listen to those false rumors because link building is still a prime practice for attaining excellent SEO.
It’s safe to say that anyone who has a presence on the Internet wants to get a high click-through rate because it’ll mean that the site or page will get a good spot in Google’s search algorithm. Throughout the years, SEO has evolved in ways that you can only imagine. There was a time when all we cared about was the number of links. Now, that time has gone as we look to the true king of SEO – content.
SEO and Content Marketing
If you’re having a conversation with someone about the topic of SEO, then chances are you’re going to hear content marketing at one point or another. In fact, the two subjects are intertwined in more ways than one. Bringing quality content to the World Wide Web can and will help in generate critical advantages to websites and online pages. If you’re wondering how these elements converge, know that it happens in two areas: (1) netizens can apply SEO practices in a broad sense through channeling specific technical operation to content marketing, and (2) the only way to ensure the success of any content marketing procedure is to apply the right SEO techniques.
Are Backlinks a Thing of the Past?
Now that creating quality content is now the primary modus for many online site owners, does it mean that links are now a thing of the past when we’re talking about SEO? Not by a long shot; however, it does mean that you need to put high-quality links out there. Right now, quality is given more significance than quantity. Still, the more high-quality links you put out on the World Wide Web, then the better.
SEO in 2017
During the turn of the year, Google sang a Happy New Year tune by rolling out a penalty that punishes highly aggressive pop-ups and interstitials that’ll damage the ease-of-use for mobile users. In fact, Google even provided a warning to websites that aggressively placed these elements to their websites 5 months before the algorithm as was put into motion.
Even though 2018 is just a few months away, there’s still plenty of time for Google to create and implement future algorithms before the end of the current year. The success of your SEO campaigns will depend largely on how focused your SEO strategy will be on content and backlinking. If you’re having trouble with your SEO strategies and tactics, then never hesitate to call for help with an SEO Agentur.